About
After years of working in various marketing and sales roles within the marketing and education space, I decided in 2022 to start learning web development. I realized that web applications hold the potential to reliably create serious value for a massive amount of customers, compared to the types of businesses I already had experience in.
Over the past couple years while completing a certification in Front-End Software Engineering through Codecademy, I've also completed a variety of freelance projects for different businesses and utilized my skills to create new apps in my full-time job for our students to use.
My main areas of interest in the world of web development at the moment are tinkering around with OpenAI's GPT-4 API and learning more about back-end engineering.
Projects
Visual Conversion App Idea Generator
An idea generator for my potential freelance clients to use that generates 3 different ideas for apps using the GPT-4 API and creates a title, description and list of benefits for each idea.
- NextJS
- Tailwind
- Vercel AI SDK
- OpenAI API
- Headless UI
- Framer Motion
LeadLaunch AI Assistant
An AI assistant created for LeadLaunch Systems. It uses proprietary prompts in order to help students of the company with various tasks associated with running a lead generation business and also includes functionality for analyzing image inputs.
- NextJS
- Tailwind
- Vercel AI SDK
- OpenAI API
- Radix UI
Visual Conversion ROI Calculator
An ROI calculator for my potential freelance clients to use that takes in current conversion rate, number of conversions, conversion value and boost in conversion rate as inputs. Expected additional revenue, month one and month twelve ROI, and a breakdown of the calculations are provided in the output section.
- Vite
- Svelte
- Tailwind
Klipfolio Marketing Dashboard
A marketing analytics dashboard that pulled real-time data from our Facebook, YouTube and Google ads. It also included a variety of different KPIs and metrics that were important for Lead Launch Systems.
- Klipfolio
- Facebook Marketing API
- Google Ads API
Experience
Jul 2023 - Present
Visual Conversion
Freelance Front End Development
Worked with a variety of different clients creating simple web apps to assist with conversions for their websites or marketing funnels.
Dec 2021 - Jul 2023
Lead Launch Systems
Brand Manager/Inbound Closer/Developer
Worked closely with the founder for a variety of different tasks including managing client communications, building funnels and setting up advertising campaigns for clients, and closing inbound appointments for our coaching program. I also developed different web applications including an AI chatbot to qualify leads from our advertising campaigns, a comprehensive marketing analytics dashboard that pulled real-time data from our Facebook, YouTube and Google ads, as well as an AI assistant for our students to use.
Aug 2021 - Nov 2021
Razor Ridge Leads
Inbound Closer
Worked closely with the founder and the rest of our sales team to convert inbound appointments from advertising into closed sales for an insurance lead generation offer for insurance agencies.
Late 2020 - Aug 2021
Various Companies
Freelance/Contract Work
Worked for a couple different companies in Melbourne in a variety of sales roles while also doing some occasional freelance marketing work.
Mid 2019 - Late 2020
Funnel Consultant Society
Inbound Closer
Worked closely with the founder and the rest of our sales team to convert inbound appointments from advertising and email campaigns into closed sales for an online coaching program. The program was focused on teaching people the necessary skills in order to become freelance digital marketers.
Early 2018 - Mid 2019
JTM Digital Strategy
Freelance Lead Generation Specialist
Developed effective marketing funnels and advertising campaigns for a number of gyms and fitness studios around Australia. My best case study was developing Hang-Tuff(a TRX training studio) in Perth from making $8k/month in recurring revenue up to $16k/month within the space of 3-4 months effectively taking the business from break even to $100k/year profit.
Late 2016 - Early 2018
eBay Store: ausdeals16
eBay Store Owner
Built and maintained a dropshipping store on ebay with thousands of listings by hiring, training and managing a team of virtual assistants who assisted with listing items, processing orders and managing customer support.
Qualifications
Front End Engineering
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Codecademy
Completed a certification in Front End Engineering through Codecademy. This included learning HTML, CSS, JavaScript, React, Redux, and Sass. The certification had an estimated time to complete of 6 months but I finished it over the course of about a year and a half as I implemented the skills while working on personal/client projects and in my fulltime job.